Allgemein I argued with an Andrew Tate follower on Instagram so you don’t have to. A breakdown of bad-faith arguments, goalpost shifting, and why debating Tate followers is usually a waste of time.
Allgemein People are talking about community building when they should talk about better copy-writing for organic social first. How to write brand copy that engages – not lectures. Ok, there is said it, become better copy-writers guys. And…
Allgemein Part 1: How a Rumour Shaped Your Opinion (Without You Even Realising It) Inside the rapid spread of a celebrity ‘feud’ and what it can show you about shaping opinions With the world…
Allgemein Whatever the Outcome with TikTok, Misinformation is Rampant Misinformation, Social Proof, and the Role We All Play Image Source Over the past few weeks, my gut feeling has…
Allgemein AI, Misinformation, and Meta: Why Zuckerberg’s New Chapter Demands Your Attention How one tech giant’s embrace of AI and dismissal of accountability could change the internet forever. Mark Zuckerberg’s latest announcements…
Allgemein When Meta turns its back on facts, will your brand step up? Zuckerberg dismantles fact-checking on Meta – brands need to decide where they stand choosing between profits and principles. If Zuckerberg’s…
Allgemein Reactive social media throughout an unprecedented event The last few days marketeers and social media managers were faced yet again with another unprecedented event - the passing…
Allgemein How to take your social media strategy into the future Imagine there was a list of 5 things you need to take your social media strategy to the next level?…
Allgemein Spotify’s Playlist Eco-System is evolving… At the end of March ‘Spotify for Artists’ shared the news about implementing personalisation to some of their curated playlists…