Allgemein Part 2: Dissecting the Rumour Mill – From Whisper to Worldwide Trend Mapping the lifecycle of online speculation and uncovering how fleeting gossip gains global reach
Allgemein I argued with an Andrew Tate follower on Instagram so you don’t have to. A breakdown of bad-faith arguments, goalpost shifting, and why debating Tate followers is usually a waste of time.
Allgemein People are talking about community building when they should talk about better copy-writing for organic social first. How to write brand copy that engages – not lectures. Ok, there is said it, become better copy-writers guys. And…
Allgemein Part 1: How a Rumour Shaped Your Opinion (Without You Even Realising It) Inside the rapid spread of a celebrity ‘feud’ and what it can show you about shaping opinions With the world…
Allgemein Whatever the Outcome with TikTok, Misinformation is Rampant Misinformation, Social Proof, and the Role We All Play Image Source Over the past few weeks, my gut feeling has…
Allgemein AI, Misinformation, and Meta: Why Zuckerberg’s New Chapter Demands Your Attention How one tech giant’s embrace of AI and dismissal of accountability could change the internet forever. Mark Zuckerberg’s latest announcements…
Allgemein When Meta turns its back on facts, will your brand step up? Zuckerberg dismantles fact-checking on Meta – brands need to decide where they stand choosing between profits and principles. If Zuckerberg’s…
Allgemein Media Literacy, Social Media and the Recent Far-Right Riots in the UK The recent far-right riots in the UK, triggered by the tragic killings in Southport, have highlighted the powerful role social…
Allgemein From Audit to Optimisation: The Four Steps to a Successful Social Media Strategy Discover, Develop, and Deliver: The Ultimate Guide to a Winning Social Media Strategy Social media is an essential tool for…
Allgemein Taylor Swift‘s Midnights roll-out so far Taylor Swift has officially started the album campaign for her tenth album, #TS10 Midnights. In true Taylor fashion the roll-out…