Discover, Develop, and Deliver: The Ultimate Guide to a Winning Social Media Strategy
Social media is an essential tool for businesses of all sizes and industries. It allows you to connect with your target audience, build brand awareness, and drive sales. However, to effectively use social media for business, you need a solid strategy in place. In this blog post, we’ll walk you through the steps of discovering, developing, and delivering a social media strategy that delivers results.
Step 1: Audit
The first step in developing a social media strategy is to conduct an audit of your external environment, channels, and content. This includes:
- External Environment: Analyse the current market conditions and identify any trends or changes that may impact your social media strategy.
- Channel and Content Audit: Review the channels you currently use and the content you’re publishing. Identify what’s working and what’s not, and make note of any gaps or opportunities.
- Social Listening: Monitor what’s being said about your brand and industry on social media. Use this information to identify opportunities and threats.
- Competitor Audit: Analyse your competitors’ social media presence. Identify what they’re doing well and where they’re falling short. Use this information to inform your own strategy.
Step 2: Strategy
Once you’ve completed your audit, it’s time to develop your strategy. This includes:
- Summary Plan: Summarise the key takeaways from your audit and use them to inform your strategy.
- What, Why, How: Define your goals, objectives, and target audience. Identify what you want to achieve with your social media strategy, why you want to achieve it, and how you plan to do so.
- Content Pillars and Strategy: Develop a content strategy that aligns with your goals and objectives. Identify the themes or topics that will form the foundation of your content.
- Creative: Determine the overall look and feel of your social media presence. This includes things like colour scheme, tone of voice, and imagery.
- TOV: Determine the voice and tone of your social media presence. This is the personality and attitude you want to convey through your content.
- Measurement: Identify the metrics you’ll use to measure the success of your social media strategy.
- Strategy Canvas: Use a strategy canvas to map out how all the elements of your social media strategy will work together.
Step 3: Activation
Once your strategy is in place, it’s time to activate it. This includes:
- Monthly Communication Plan: Develop a plan for how you will communicate with your target audience on a monthly basis.
- Weekly Content Calendar: Create a content calendar that outlines the content you’ll publish on a weekly basis.
- Content Creation: Create the content outlined in your content calendar.
Step 4: Reporting and Optimisation
Finally, it’s essential to track the progress of your social media strategy and make adjustments as needed. This includes:
- Reporting: Use the metrics you identified in step 2 to measure the success of your social media strategy.
- Optimisation: Use the insights from your reporting to optimise your social media strategy. Make changes to your content, channels, and tactics as needed to improve your results
