Media Literacy, Social Media and the Recent Far-Right Riots in the UK
The recent far-right riots in the UK, triggered by the tragic killings in Southport, have highlighted the powerful role social…
From Audit to Optimisation: The Four Steps to a Successful Social Media Strategy
Discover, Develop, and Deliver: The Ultimate Guide to a Winning Social Media Strategy Social media is an essential tool for…
Taylor Swift‘s Midnights roll-out so far
Taylor Swift has officially started the album campaign for her tenth album, #TS10 Midnights. In true Taylor fashion the roll-out…
Reactive social media throughout an unprecedented event
The last few days marketeers and social media managers were faced yet again with another unprecedented event - the passing…
What you can learn from Taylor Swift’s TikTok strategy (Pt.1) ?
It's only been a week that we collectively could listen to Blondie's (as she's lovingly called by her fanbase the…
How to take your social media strategy into the future
Imagine there was a list of 5 things you need to take your social media strategy to the next level?…
Spotify’s Playlist Eco-System is evolving…
At the end of March ‘Spotify for Artists’ shared the news about implementing personalisation to some of their curated playlists…
Instagram Links and what they mean for your music marketing campaign
The day has finally come – ok, it’s been a few days already but after checking I also now have…
Taylor Swift: The Queen of Marketing & Why You Should Learn From Her
The Lover campaign as much as any other recent Taylor Swift campaign shows consistency, authenticity and that while building fan…
Welcome to the rebirthed FR/OCK+SC:ROLL fka Frock&Roll
There is currently no real ‘plan’ – so what is going to happen is there will be posts about social…